The easiest way to discover tech tools that will help your blog-based business grow

When I first started working on my business, I found it easy to research the design and content end of what people in my field were doing. What wasn’t so easy was figuring out what tech tools my aspirational companies used. Until I learned about tech stacks that is! Don’t Fall Into The Tool Envy […]

Being Realistic When Starting A Blog-based Business Will Make You More Successful

I’ve been there. I read an article on a blog and suddenly I’m like YES, this is the answer to all my prayers. I’ll just put together some nice looking pages, write a little content and whazoom, I’ll have a successful biz. But starting a blog-based business takes a little more then that! If this […]

The Google Analytics Report That Will Help You Really Understand Your Website Traffic and Make Data Driven Changes

What is one of the biggest mistakes you can make when building a blog based business?  Not using data to drive your decisions.  Don’t worry, I’m not one of those data crazies who thinks you need to analyze every single change but I do think you need to spend time looking at analytics reports, analyzing them […]

Understanding Facebook Retargeting

If you haven’t heard of retargeting yet, I’d bet you have experienced it and just don’t know it.  Ever wonder how big brand’s ads seem to pop up everywhere you go after you’ve visited their website?  It’s not a coincidence.  It’s something called retargeting (also known as remarketing). Here’s how it works – you visit […]